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Duracell’s latest safety features help keep children safe.
Duracell’s latest technology in their Coppertop and Optimum AA & AAA lineups help power Williams Racing.
Since 2011, Duracell has brought its reliable power to thousands of families through the Duracell PowerForward program.
From car remotes and watches to games and glucometers we all rely on devices in different ways. With Duracell Lithium Coin batteries, you can expect reliable, long lasting power.
Procell is the Duracell company's professional business-to-business battery brand.
