Duracell has a rich history of performance and innovation, but we’re always striving to improve. Williams Racing is no different as it pursues a return to the podium. From AA batteries to lithium coins, we’re thrilled to help power the ride.Explore Williams Racing
Behind the scenes, the reliability and power of Duracell’s high-performance batteries helps Williams Racing compete at the highest level. On the track and in the factory, the team uses Duracell batteries in more than twenty critical devices to maximize performance, including temperature probes, micrometers, and digital pressure gauges.
The difference between success and failure in high-performance racing can be as small as 5 cm. That happens to be the length of a Duracell AA battery. Coincidence or not, our batteries power critical devices for Williams Racing on race day. And for you, every day.
Explore the ever-evolving technology behind the Williams Racing cars.
Duracell’s latest technology in their Coppertop and Optimum AA & AAA lineups help power Williams Racing. They are the only batteries with PowerBoost ingredients, making them the most advanced Duracell batteries ever. Put the power of Duracell in your devices.