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NEW POWER BOOST™ INGREDIENTS

Duracell Coppertop and Optimum

Our Coppertop and Optimum AA and AAA batteries are now formulated with our patented POWER BOOST™ Ingredients.

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Duracell Innovation

Lithium Coin Battery Safety

From car remotes and watches to games and glucometers we all rely on devices in different ways. With Duracell Lithium Coin batteries, you can expect reliable, long lasting power.

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Duracell Products

Long-lasting batteries for the moments that matter most.

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Duracell Optimum

With 4X the patented POWER BOOST™ Ingredients vs. Coppertop, Duracell Optimum is our #1 best performing alkaline battery.

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Featured Product

Lithium Coin Batteries

Our Lithium Coin 20 mm batteries feature our innovative safety features including a non-toxic, bitter coating* that helps prevent accidental ingestion and comes in child-secure packaging.

*Available on 2032, 2025, and 2016 sizes
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Featured Product

Coppertop Batteries

Duracell Coppertop AA and AAA alkaline batteries contain Duracell’s patented POWER BOOST™ Ingredients which deliver lasting performance in your devices.

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Trusted Technology

Superior quality, dependability, and decades of innovation have made Duracell the brand it is today. Explore our past, present, and ways we can work with you in the future.

Duracell Innovation

Explore how Duracell continues to make batteries more powerful and efficient.

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Technical Library

Instructions, specs & data, safety recommendations, and much more.

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OEM

Learn about manufacturing, distribution, sales, and technical consulting.

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Duracell Programs

Featured Programs

Duracell is committed to powering communities and organizations, ensuring safety, and keeping devices running when they’re needed most.

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  • Powerboost

    Duracell is partnering with Bear Grylls and Make-A-Wish® this summer to help launch the new Duracell batteries with Power Boost ingredients, which are Engineered for More*, making them THE battery to power all of your outdoor adventures and the moments that matter most.

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  • Power Safely at Home

    Lithium coin batteries can be a hazard for small children. If swallowed, a lithium coin battery can get lodged in a child's esophagus and cause serious harm in as little as two hours.

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  • Lithium Coin Battery Safety

    Did you know that hundreds of lithium coin batteries are accidentally ingested every year? To help keep children safe, Duracell continues to innovate new battery safety features. Our latest is a non-toxic bitter coating designed to help discourage swallowing.

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  • PowerForward

    When families are affected by natural disaster, our Duracell PowerForward truck helps them recharge, reconnect and recover.

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