Batteries as advanced as their devices.

Global Consumer Sales

Duracell is the world’s #1 trusted battery brand, supplying high-performing batteries to OEM devices. The Duracell OEM program is designed to provide a dependable network of suppliers, marketing partnerships, and customer service. When manufacturers use Duracell, they are assured their products receive reliable, long lasting batteries.

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Duracell is partnering with top brands in North America

Red Church & Dwight Co. Logo
Omron Logo
Red Coleman Logo
Nvidia Logo
Black Diamond Logo

Our “Powered by Duracell” program invites manufacturers of battery-powered devices to leverage Duracell’s advanced technology and iconic branding to maximize the performance of your devices and elevate your brand equity.

When you use “Powered by Duracell” logos on your devices’ packaging and eCommerce platforms, you improve the way customers perceive and interact with your device in three powerful ways.

01 Elevate the Equity of Your Devices

It has been shown consumers trust the quality of a device more when it features the “Powered by Duracell” branding.*

02 Ensure your Device Performs at its Best

One of Duracell’s core competencies is to provide high performing quality batteries. This assures consumers that they will have the best experience using your devices when they include Duracell.

03 Improve Your Customers’ Shopping Experience

“Powered by Duracell” logos do a better job of telling shoppers that batteries are included (or not included) than standard “batteries included” or “batteries are not included” language.

Contact The Duracell OEM Team

Connect with us to discuss partnership opportunities or address questions about our products. Complete the form below and someone will be in touch soon. If you’re looking for technical information, you can download and fill out the Battery Worksheet and send to your regional OEM sales representative. *Fields marked with an asterisk are mandatory.

Regional Duracell OEM Sales Contacts

Region OEM sales representatives are here to help.

US and Canada

14 Research Drive Bethel, CT 06801


Duracell, Spencer House, 23 Sheen Road, Richmond Upon Thames, TW9 1BN, UK

Latin and South America

14 Research Drive, Bethel, CT 06801

China and Rest of Asia

Duracell Hong Kong Ltd., Unit 3306-3307, 33/F., Tower 1,Enterprise Square Five, 38 Wang Chiu Rd., Kowloon Bay, Kowloon, Hong Kong SAR


Duracell Japan, Yokohama Sky Bldg. 20F, 2-19-12, Takashima, Nishi-Ku, Yokohama City, Kanagawa Prefecture, Japan 220-0011