Duracell partnered with Bear Grylls and Make-A-Wish® this summer to help launch their #EngineeredForMore Campaign promoting the launch of new Duracell batteries with Power Boost Ingredients* – THE go-to battery to power all of your outdoor adventures and the moments that matter most.
Duracell and Make-a-Wish powered 12 outdoor wishes for kids across the U.S. as part of a shared mission to help everyone get more out of the moments that truly matter.The campaign kicked off with a surprise adventure for Cameron, a Make-A-Wish kid who wished to go on an adventure with ultimate outdoor survivalist (and his celebrity idol!) Bear Grylls. Watch the exciting moment when Cameron learned he was about to go on the adventure of a lifetime thanks to Duracell!
*New Duracell with Power Boost Ingredients can deliver more power in some devices, or more life in others, vs. previous Coppertop.
See the unforgettable adventure for yourself as Bear and Cameron trekked through the Santa Clarita desert. On behalf of the video views, Duracell donated $100,000 to Make-A-Wish to power more outdoor adventures, like the one Cameron had with Bear.
Duracell and Make-A-Wish teamed up to power outdoor related wishes for kids across the country throughout the summer. To kick off the many moments with Bear Grylls, courageous Make-A-Wish kid Cameron got to go on one incredible adventure navigating forests and caves using devices equipped with Duracell’s new Power Boost Ingredients.
The wish reveal for Cameron was just the beginning of 12 outdoors wishes Duracell helped Make-A-Wish grant during the summer season. From beach pop-up campers to adventure-filled trips and backyard treehouses, Duracell and Make-A-Wish hosted wish granting events across America – each with a major reveal moment. Thanks to Duracell and Make-A-Wish, deserving kids could spend more time outside and get more out of the fundamental moments that matter.
Check out some photos from some of the amazing wishes below!
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