Powering more outdoor moments that matter

New Duracell with Power Boost Ingredients

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Duracell is partnering with Bear Grylls and Make-A-Wish® this summer to help launch the new Duracell batteries with Power Boost ingredients, which are Engineered for More*, making them THE battery to power all of your outdoor adventures and the moments that matter most.

The campaign kicked off with Make-A-Wish through a surprise adventure for 14-year-old wish kid Cameron, who received a kidney transplant, and whose wish was to go on an adventure with Bear Grylls. Check out the video below to see the exciting moment when Cameron realized he was about to go on the adventure of a lifetime and highlights of his time with Bear: getting more out of the moments that mattered together.

Duracell has also teamed up with Make-A-Wish to power outdoor wishes all summer long in their mission to help everyone get more out of the moments that truly matter while granting life-changing wishes for children with critical illnesses. Follow along here and on our social media channels to learn more and tag along on the fun!

*vs. previous Coppertop, New Duracell with Power Boost Ingredients delivers more life in some devices or more power in others, in a wide range of devices.

Engineered For More Wishes

Check out Bear’s adventure with Cameron here! For every view of the video, Duracell will donate a dollar, up to $100,000, to Make-A-Wish to power more outdoor adventures, like the one Cameron had with Bear Grylls.

Powering the adventure of a lifetime

Duracell and Bear Grylls

Kicking off our launch of the new Duracell batteries with Power Boost ingredients, which are Engineered for More*, and our commitment to powering outdoor wishes throughout the summer with Make-A-Wish, Duracell and Bear Grylls teamed up to take a courageous Cameron, from Make-A-Wish, on an unforgettable adventure. From a helicopter ride to a cave exploration, Cameron got to go on the Bear Trek of a lifetime.

*vs. previous Coppertop, New Duracell with Power Boost Ingredients delivers more life in some devices or more power in others, in a wide range of devices.

Powering the wishes that matter most

Engineered For More Life-Changing Wishes

Duracell has partnered with Make-A-Wish to power outdoor wishes all summer long for children with critical illnesses across the country, bringing to life meaningful adventures all season long. Our first wish was dreamt up by Cameron, who wished for an adventure with Bear Grylls, which we were honored to help make happen. Check out some photos from their trek below, and stay tuned for more wishes and adventures with our summer-long campaign with Make-A-Wish.

More ways to power up

Whether you want to work or play, Duracell batteries are available in a wide variety of types and sizes.

Duracell Optimum

With 4X the patented POWER BOOST™ Ingredients vs. Coppertop, Duracell Optimum is our #1 best performing alkaline battery.

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Rechargeable Batteries

With a long-lasting charge that requires fewer recharges, Duracell Rechargeable batteries really do set themselves apart from the rest.

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Lihium coin battery with CR 2032 engraved in the surface

CR 2032 Lithium Coin Battery

Help keep children safe with our child safety features.

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